Mattel.com Mattel | About

We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fish...

Mattel.com Overview

out of 100 for mobile and 57 out of 100 for desktop

Mattel Inc is one of the world's leading companies in the toy industry. Mattel.com is its official website used to promote and market its numerous brands which includes Barbie, American Girl, Fisher-Price, Hot Wheels, and many more. The site has a clean and attractive design, with a user-friendly interface that is relatively easy to navigate.

Given that Mattel is a company that focuses on children's toys, we can conclude that the site is family-friendly. The site's homepage demonstrates this with a banner featuring some of its popular brands and links to pages for seasonal items, top toy picks, sleepover solutions, and more. Browsing the site reveals that it is educational, entertaining, and fun, which makes it appealing to kids and parents alike.

As per Alexa's ranking, Mattel.com attracts 8,612 unique users per day, with a total of 26,611.08 page views. This data implies that the site is relatively popular and that it receives a significant amount of traffic. Since the site also uses SSL issued by DigiCert Inc, it can ensure secure communication between the user's web browser and the website's server. This SSL certification ensures that any sensitive data on the website remains confidential, creating a secure environment for consumers.

Mattel.com is hosted by Incapsula Inc in the US, with a top-level domain of com. Incapsula is an internet security company that provides website security, DDoS protection, and content delivery network services. This suggests that Mattel has taken measures to ensure that their users' data is secure and that they are not vulnerable to cyber-attacks.

When it comes to PageSpeed Insights scores, the site has a score of 27 out of 100 for mobile and 57 out of 100 for desktop. These scores are relatively low, indicating that the site has a slow loading time, which can negatively impact user experience. Therefore, it is necessary for the Mattel team to ensure the website's speed is improved to optimize user experience.

In summary, Mattel.com is an excellent platform for promoting and marketing the company's toys and brands. The site is well-designed, user-friendly, educational, and entertaining. It is also family-friendly, highlighting its suitability for children. Mattel.com attracts a good amount of traffic and has taken measures to ensure user data security. The site's low PageSpeed Insights scores, however

Mattel.com Rank Summary

Global Rank

25,304

Average Load Time

3.10sec

Links In Count

3,097

Website Value

$464,744

Audience Geography. Where are mattel.com visitors located?

Country	Visitors
United States US	52.6%
Canada CA	4.7%
China CN	4.2%
United Kingdom GB	2.7%
India IN	2.6%
Mexico MX	2.6%
Spain ES	2.2%
Brazil BR	2%
Australia AU	1.4%
Other	24.9%

Country	Pageviews
United States US	55.7%
China CN	5.7%
Canada CA	4.6%
United Kingdom GB	3.1%
Mexico MX	2.4%
Brazil BR	2%
Australia AU	1.7%
India IN	1.6%
Spain ES	1.5%
Other	21.6%

Country	Rank
United States US	7956
Qatar QA	8344
Canada CA	8621
Malaysia MY	11124
Mexico MX	11657
Hong Kong HK	12226
Czech Republic CZ	14415
Chile CL	14877
Philippines PH	15947
Australia AU	18644
Spain ES	21548
South Africa ZA	22480

Where do visitors go on mattel.com?

Subdomain	Pageviews
barbie.mattel.com	24.2%
shop.mattel.com	18.04%
hotwheels.mattel.com	12.24%
fisher-price.mattel.com	10.6%
hotwheelscollectors.mattel.com	9.56%
mattel.com	5.22%
service.mattel.com	4.24%
store.mattel.com	4.17%
max.mattel.com	2.49%
other	9.25%

Subdomain	Pageviews per User
max.mattel.com	9
store.mattel.com	4
barbie.mattel.com	3.8
shop.mattel.com	3
agile.mattel.com	3
hotwheelscollectors.mattel.com	2.9
hotwheels.mattel.com	2.9
fisher-price.mattel.com	2.4
images.mattel.com	2
media.mattel.com	2
other	1.18

Subdomain	Reach
barbie.mattel.com	20.03%
shop.mattel.com	18.86%
fisher-price.mattel.com	14.1%
hotwheels.mattel.com	13%
mattel.com	12.89%
hotwheelscollectors.mattel.com	10.17%
service.mattel.com	7.93%
corporate.mattel.com	4.14%
store.mattel.com	3.46%
na.mattel.com	1.78%
other	8.41%

How popular is mattel.com?

Period	Global Rank	Global Rank Delta
past 3 months	25304	1055
past month	26612	2239
past week	30022	357
yesterday	26771	-8323

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	27121	4074	255	-18.23%	3.09	-15.57%
30	28401	2669	242	-10.69%	3.1	-2.5%
7	33220	363	21	-2.37%	3	-0.34%
1	36013	-3147	2	9%	2.3	-25.08%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	26401	-21	306	-3.29%
30	27830	2196	29	-8.526%
7	31045	329	25	-1.85%
1	25896	-11429	31	50%

Mattel.com Website Safety

Overview

Last Updated: 12/25/2024

Overall result - mattel.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/21/2024

mattel.com is safe.

Norton ConnectSafe evaluates mattel.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 02/07/2019

mattel.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

mattel.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

mattel.com is safe.

McAfee assesses mattel.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze mattel.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/09/2019

mattel.com child safety is very good.

The WOT calculates reputation of the mattel.com. This reputation system receives ratings from users and information from third-party sources, assesses the mattel.com for safety features and confirms, whether mattel.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	*.digital-svcs.mattel.com
Issuer Organization	Let's Encrypt
Issuer	E6
Algorithm	ecdsa-with-SHA384
Valid form	09/21/2024
Expiration	12/20/2024
Signed	Certificate is not self signed
Additional Domains	*.digital-svcs.mattel.com digital-svcs.mattel.com mattel.com www.mattel.com www2.mattel.com

Mattel.com Rank History

Alexa Rank shows how popular mattel.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If mattel.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to mattel.com and pageviews on mattel.com over the past 3 months.

Mattel.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 19551

ASN Title: INCAPSULA - Incapsula Inc, US

Last Update: 07/16/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 19551
ASName: INCAPSULA
ASHandle: AS19551
RegDate: 2011-01-12
Updated: 2012-02-24
Ref: https://rdap.arin.net/registry/autnum/19551

OrgName: Incapsula Inc
OrgId: INCAP-5
Address: 3400 Bridge Parkway, Suite 200
City: Redwood Shores
StateProv: CA
PostalCode: 94065
Country: US
RegDate: 2010-09-14
Updated: 2018-04-15
Ref: https://rdap.arin.net/registry/entity/INCAP-5

OrgTechHandle: HASID-ARIN
OrgTechName: Hasid, Ortal
OrgTechPhone: +505113315
OrgTechEmail: ortal.hasid@imperva.com
OrgTechRef: https://rdap.arin.net/registry/entity/HASID-ARIN

OrgTechHandle: INCAP3-ARIN
OrgTechName: Incapsula, Imperva
OrgTechPhone: +1-450-405-4945
OrgTechEmail: netops@incapsula.com
OrgTechRef: https://rdap.arin.net/registry/entity/INCAP3-ARIN

OrgTechHandle: KURTZ49-ARIN
OrgTechName: Kurtzer, Olga
OrgTechPhone: +1-650-345-9004
OrgTechEmail: olga.kurtzer@imperva.com
OrgTechRef: https://rdap.arin.net/registry/entity/KURTZ49-ARIN

OrgNOCHandle: INCAP2-ARIN
OrgNOCName: Incapsula Operations
OrgNOCPhone: +1-866-250-7659
OrgNOCEmail: ip@incapsula.com
OrgNOCRef: https://rdap.arin.net/registry/entity/INCAP2-ARIN

OrgAbuseHandle: INCAP1-ARIN
OrgAbuseName: Incapsula AbuseDesk
OrgAbusePhone: +1-866-250-7659
OrgAbuseEmail: abuse@incapsula.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/INCAP1-ARIN

OrgTechHandle: BRONS9-ARIN
OrgTechName: Bronstein, Tomer
OrgTechPhone: +1-866-250-7659
OrgTechEmail: tomer.bronshtein@imperva.com
OrgTechRef: https://rdap.arin.net/registry/entity/BRONS9-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Mattel.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: MATTEL.COM
Registry Domain ID: 386612_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2024-05-03T09:31:16Z
Creation Date: 1995-06-05T04:00:00Z
Registry Expiry Date: 2025-06-04T04:00:00Z
Registrar: MarkMonitor Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2086851750
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS1.MARKMONITOR.COM
Name Server: NS2.MARKMONITOR.COM
Name Server: NS3.MARKMONITOR.COM
Name Server: NS4.MARKMONITOR.COM
Name Server: NS5.MARKMONITOR.COM
Name Server: NS6.MARKMONITOR.COM
Name Server: NS7.MARKMONITOR.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-10T23:02:31Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
mattel.com	3.33.186.135	43200
mattel.com	15.197.167.90	43200

Host	MX Record	Priority	TTL
mattel.com	maila.mattel.com	10	900
mattel.com	mailb.mattel.com	10	900
mattel.com	mailc.mattel.com	30	900

Host	NS Record	TTL
mattel.com	ns1.markmonitor.com	43200
mattel.com	ns2.markmonitor.com	43200
mattel.com	ns3.markmonitor.com	43200
mattel.com	ns4.markmonitor.com	43200
mattel.com	ns5.markmonitor.com	43200
mattel.com	ns6.markmonitor.com	43200
mattel.com	ns7.markmonitor.com	43200

Host	TXT Record	TTL
mattel.com	google-site-verification=loworyG6vj9eIjGPgkCCus46iWRe7_0O764_rfYeEkU	3600
mattel.com	atlassian-domain-verification=CBVSBzX73V8o3dW9vZV50zFaoe4kzJz420mhW8/ZsFzZjLsEWVLGRTw5W9Su7d8G	3600
mattel.com	miro-verification=2b083f3c04a86493b94e3cf2fc5abb5d42a1584e	3600
mattel.com	mongodb-site-verification=XXdQ0UFy0qkOQAORsJr17oQNzzcTGtnx	3600
mattel.com	globalsign-domain-verification=FCE0C06DB86E6C09655A686119DC08F5	3600
mattel.com	globalsign-domain-verification=83592c502ac01718e2183bfc36065346	3600
mattel.com	klaviyo-site-verification=T3Zp3h	3600
mattel.com	flexera-domain-verification-ckzubskqelawyefd	3600
mattel.com	smartsheet-site-validation=Pb2iq_20BFe2PNgJQn7ZT3hdNy8PPZM6	3600
mattel.com	klaviyo-site-verification=Wq4Ks2	3600
mattel.com	MS=ms32300319	3600
mattel.com	klaviyo-site-verification=UjukNr	3600
mattel.com	v=spf1 ip4:156.20.174.28 ip4:156.20.174.19 ip4:156.20.174.20 ip4:156.20.226.21 i	3600
mattel.com	XXLYSrygdNsjlkqUtPrkoWJmJmGSViHcDEgyKwjfJvE	3600
mattel.com	ciscocidomainverification=1db3115a9241d383c0dfcf306debfa682494a0323e4f8e91c6d4b7761d19dd16	3600
mattel.com	s3STULtuaC+JAYVIErkuu1jxN4b7luXvu+1dGR6UPlJiVsq+mJTx/+uVjFK9aBenktzLyg3YvvIH3U/JDtnGyg==	3600
mattel.com	shopify-verification-code=elce9sYD8cm9qq4K3no1kZ0P1lrGv5	3600
mattel.com	facebook-domain-verification=mucmxd3t3t1mxbyt4a68mh84ivrixr	3600
mattel.com	apple-domain-verification=8rHg56dysd6NHEGG	3600
mattel.com	363-242-484	3600
mattel.com	globalsign-domain-verification=e476f4c481f8f624456730450e3b7568	3600
mattel.com	facebook-domain-verification=q47c0fpjz5dyktmjv753zh6kebe01u	3600
mattel.com	globalsign-domain-verification=b27e8bcc7fa253341c187de05cb16617	3600
mattel.com	klaviyo-site-verification=RbzuTn	3600
mattel.com	klaviyo-site-verification=SU4YSV	3600
mattel.com	globalsign-domain-verification=pDtpZs5zlfezawJtY1S9biKFk7cOtLvQkf-Gpipivm	3600
mattel.com	flexera-domain-verification-nwxkrsgcsfxtodgn	3600
mattel.com	klaviyo-site-verification=XAb6sJ	3600
mattel.com	stripe-verification=d2c5519112b8ef89651a7247406c9196fc7ceb57cd1b375b4097a8e1fee82b4b	3600
mattel.com	-Pat2r5vHBANb7fvRcrBmKzNzCSXmw	3600
mattel.com	atlassian-domain-verification=ycRYijiDol3imUfriVcX8bIugaELJJIs9WfgjCmZdhERrjfZ7vNOTc97K598rAQk	3600

ns1.markmonitor.com
TTL: 86400
Email address: hostmaster.markmonitor.com
Serial: 2024102205
Refresh: 86400
Retry: 3600
Expire: 2592000
Minimum: 172800

Mattel.com HTML Check

HTML Validation Tool

Errors

Legacy doctype. Expected “<!DOCTYPE html>”.

Element “style” not allowed as child of element “body” in this context. (Suppressing further errors from this subtree.)

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Duplicate ID “promo-2”.

Duplicate attribute “id”.

Duplicate attribute “class”.

Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

Duplicate ID “footer”.

Element “b” not allowed as child of element “ul” in this context. (Suppressing further errors from this subtree.)

End tag “ul” seen, but there were open elements.

Unclosed element “b”.

Element “ul” not allowed as child of element “b” in this context. (Suppressing further errors from this subtree.)

End tag “li” seen, but there were open elements.

Element “style” not allowed as child of element “b” in this context. (Suppressing further errors from this subtree.)

End tag “div” seen, but there were open elements.

Element “div” not allowed as child of element “b” in this context. (Suppressing further errors from this subtree.)

Element “p” not allowed as child of element “b” in this context. (Suppressing further errors from this subtree.)

Stray end tag “div”.

End tag for “body” seen, but there were unclosed elements.

Warnings

The “language” attribute on the “script” element is obsolete. You can safely omit it.

The “border” attribute is obsolete. Consider specifying “img { border: 0; }” in CSS instead.

The first occurrence of ID “promo-2” was here.

The first occurrence of ID “footer” was here.

This document appears to be written in English. Consider adding “lang="en"” (or variant) to the “html” start tag.

Mattel.com Desktop Performance

Last tested: 12/07/2019

Desktop Speed

34%

Optimize images

Leverage browser caching

Minify JavaScript

Avoid landing page redirects

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Minify CSS

Desktop Resource Breakdown

Total Resources	170
Number of Hosts	15
Static Resources	152
JavaScript Resources	48
CSS Resources	33

Mattel.com Mobile Insights

Last tested: 01/19/2018

Mobile Usability

63%

Use legible font sizes

Size tap targets appropriately

Configure the viewport

Mobile Speed

27%

Optimize images

Leverage browser caching

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Avoid landing page redirects

Minify JavaScript

Enable compression

Minify CSS

Mobile Resource Breakdown

Total Resources	141
Number of Hosts	10
Static Resources	126
JavaScript Resources	17
CSS Resources	7

Mattel.com Common Typos

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www.mattel.con

Mattel.com Mattel | About

We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fish...

Mattel.com Overview

Mattel.com Rank Summary

Mattel.com Website Safety

Mattel.com Rank History

Mattel.com Hosting Information

Mattel.com Domain Registration and Settings

Mattel.com HTML Check

Mattel.com Desktop Performance

Mattel.com Mobile Insights

Mattel.com Similar Audits

Mattel.com Common Typos